Los Angeles, Buenos Aires, Miami, July 2007
Fox International Channels announced the acquisition of Directa Network, the largest online advertising network specialized in Spanish- and Portuguese-speaking audiences.
The company will be part of a new online unit, ".FOX" (pronounced "punto Fox"), alongside with other online sales and publishing units recently acquired or launched by Fox, including ClickDiario.
Fox International Channels acquired Digital Ventures, the parent of Directa Network, InZearch, Afiliados Hispanos and Performa Network, from its founders, Damian Voltes and Ariel Arrieta. Messrs. Voltes and Arrieta have agreed to stay on board, and will report to Hector Costa, Fox´s long-standing SVP of Advertising Sales, who will add the role of Managing Director of Online Ad Networks.
Digital Ventures´s search marketing arm, rebranded INZEARCH.FOX, will continue to provide search engine marketing and search engine optimization services to advertisers and agencies seeking to generate traffic, leads, and sales.
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